Monroe, Ohio

Personal Trainer Ranking Checklist

Get found on Google. Fix your pricing. Close the call.

0 steps done

Every week

Rankings slip when a profile goes quiet. This takes 15 minutes.

Your price is the problem.

You've been at about $35 a session. Start every new client at $45. Here's why that's still a bargain.

Your numbers

You've charged a month ($) Sessions a week Hours you can coach a week New session price ($)

$35per session, so far

$45per session, new price

$4,676a month fully booked, up from $3,600

What Cincinnati charges

One hour, one on one.

Published prices, checked October 2026: YMCA, Studio S, Driven Performance. BEAT doesn't post prices, so ask the trainers you know there.

Three ways to sell your week

You see a client 2 or 3 hours out of 168. Hybrid gets you paid for the rest: the plan, the nutrition, the weekly check in.

In person only

$45per hour of your timeFull week:

Hybrid Sell this

per hour of your timeFull week:

Online

per hour of your timeFull week:

A hybrid client takes about 1 hour 15 minutes of your week. An online client takes 30 minutes. Full week means every hour booked, for a month.

Your price ladder

Example prices. Change them to yours.

Anchor · sets the ceilingAll in3 sessions a week, custom plan and nutrition, text anytime.
$/mo
Main Most popularHybrid1 session a week, custom plan in the app, nutrition, weekly check in.
$/mo
Mid · the step downOnline coachingCustom plan and macros in the app, check ins every two weeks.
$/mo
Budget · saves a saleOnline planProven plan, nutrition guide, monthly check in.
$/mo

Say the anchor first, then the main. Never open with the floor.

“Top level is $700 a month with three sessions a week and unlimited access. Most people go with $400, which gets you a session with me every week plus the full custom plan and weekly coaching.”

What's stopping you

“I've always charged $300.”No new lead knows that. You have no current clients to raise, so the first price they hear is the only price.
“I'll sign fewer people.”
“People here won't pay that.”

Set it up

0/0

Ask until they sell themselves.

You're the doctor. Ask, listen, diagnose, prescribe. The more they talk, the closer they get to buying.

Ask the questions

Why do you want to get in shape? What's the deep reason?
Have you tried before? What stopped you? Why now?
What's your specific goal?
When you achieve it, how will life feel different?
What frustrates you most about where you are now?
Does your job or lifestyle require physical activity?
How much do you value health compared to hobbies, career, and money?

Write down their exact words. You'll use them for the rest of the call.

Build rapport

Listen. Repeat it back. Bank every answer.

“So you've tried twice, and both times work got crazy and it fell apart.”

Diagnose with a because

Tell them they're a fit, and always say why. Build the reason from their answers.

“I can help you because the two times you tried, you had a plan but nobody checking on you. That's the exact gap this closes.”

Move to price

Most people rank health first on question 7. If they don't, ask whether being healthier would improve those other areas too.

“Then let me show you how this works.”

Close the exits

Time: the plan is built, they just show up.
Effort: the app tells them exactly what to do.
Sacrifice: macros that fit real life, foods they like.
Only money is left. Anchor it, then ask what a year of staying stuck has cost them. Let them add it up out loud.

“Private training in Cincinnati runs $70 to $100 a session. Twice a week, that's $600 to $850 a month, and that's just the workouts.”

Show the ladder

This is the only time you talk about features. Anchor first, then main.

“Top level is $700 a month with three sessions a week and unlimited access. Most people go with $400, which gets you a session with me every week plus the full custom plan and weekly coaching.”

Prescribe and collect

Don't ask which package they want. Tell them.

“Based on everything you told me, hybrid is the one, because [their reason]. I just sent the link. Go ahead and get that done and we'll start setting you up.”

Then silence. Let them pay.
On the fence? Give two options, never three.
If they object, ask “Can I be brutally honest with you for a second?” Then read their own words back to them.
Never “think about it.” Payment done, go straight into onboarding.

You don't convince people. You ask until they convince themselves.